Profile Drs. Hans Koning TIIM (1962)

Principal consultant

Hans Koning is an internationally experienced and focused adviser, entrepreneur, informal investor, interim manager, prolific reader (alphabetical order). Hans loves the idea that sharing = multiplying. As Seth Godin once said, “Ideas in secret die. They need light and air or they starve to death”.

After having worked in healthcare, Hans changed careers and since 1993 works in the business environment. Where ever he goes, whatever he does, moving, shaking and shaping will always be part of what he is and does. An international career has allowed Hans to work in many industries, including telecom, petrochemical, banking, insurance, leisure and hospitality, real estate, logistic and transportations, healthcare and non-profits in America, Asia, Australia, Europe and the Middle East. Hans has an interest and in-depth knowledge of internet, new media, digital health, Smart City and Living, EdTech, FinTech and emerging technologies. He likes anything that is disruptive, out of the box and anything and anyone that is “odd.”

Having worked as an innovator, strategist, visionary, management consultant, strategic advisor, business developer or simply managing a company, Hans considers himself to be comfortable with any and all challenges thrown at him.


Personal Motto

“You miss 100 percent of the shots you don’t take” – Wayne Gretzky

Key activities

Business Developer, Entrepreneur, Informal Investor, Innovator and Interim Manager, Management Consultant, Marketer, Strategist and someone who just wants to turn ideas into money!


University of Amsterdam

  • Communication Science; Information Studies, Policy Studies.
  • Economics; Marketing, Consumer Behaviour.

Nyenrode Business University (Post doc)

  • Corporate Governance.


On a professional level, Hans is very keen on following socio-economic, market and consumer developments. He enjoys the active participation in monitoring and forecasting trends and behaviours. There is a special interest for innovation, disrupting developments, emerging technologies (stuff he doesn’t technically understand but can see a market for), new media, distribution channels, consumer (dis)loyalty, and basically how that all interacts and can be used to improve or generate new business.

On a personal level Hans loves sports (running, soccer, cycling, rowing, practically any water sports), golf, skiing, travel, reading, arts, cooking, wine, eating out, socializing and entertaining friends and family. His biggest passion is to enjoy the outdoors via hiking, cycling or driving across the countryside and absorbing the landscape, wildlife, culture and people.

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